Case Study 2:  VoxMedia Voice Mail

 

Here at VoxMedia, we’ve built a voice-controlled voice mail system that not only allows callers to leave voice messages, but offers a description of our services and contact information.  

 

We aimed for effortless usability in our voice user-interface design.  We wanted to create caller experiences that leave positive impressions of VoxMedia and reinforce our brand image.  We used creative audio production—music, sound effects, and pacing—to help create that brand image, while at the same time providing non-verbal user-interface navigation aids. 

 

We selected and edited audio elements to produce a distinct “sound and feel” for each functional area of the application and to support the overall theme.  We directed the voice actor’s performance in two prompt recording sessions and mixed the various audio components during post-production to yield the final prompts.  In our usability and focus group testing, we evaluated the application’s effectiveness in conveying VoxMedia’s brand—callers’ impressions of us—in addition to gauging how easy and intuitive it is to use.   

 

Here’s a real call.  What do you think?  

 

VoxMedia Voice Mail Example Call  (wav format – 1.6 MB)

VoxMedia Voice Mail Example Call  (mp3 format – 293 KB)